Create Pinterest Pins for New Shopify Products

4 min setup

No coding required

Runs automatically

Expand your product reach by automatically sharing new Shopify products on Pinterest. This MESA workflow template creates a Pinterest pin whenever a new product is added in Shopify, saving you time and helping more people discover your brand. Use Pinterest’s visual platform to boost product visibility, attract new audiences, and drive traffic to your store effortlessly.

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Product Created

Retrieve Product

Create Pin

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How it works

3 steps to start creating Pinterest pins when you add new products to your Shopify store

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)

Why this matters: This trigger monitors your Shopify store and kicks off the entire workflow whenever you publish a new product, ensuring every product gets promoted on Pinterest without manual effort.

This step automatically detects when you create and publish a new product in your Shopify admin. No configuration is required - it captures the basic product information (ID, title, creation timestamp) as soon as the product goes live in your store. This data gets passed to the next step to retrieve complete product details for creating the Pinterest pin.

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)

Why this matters: This step fetches the complete product information needed to create an effective Pinterest pin, including the product description, images, and pricing that makes pins engaging and clickable.

The workflow automatically pulls the full product details from Shopify using the product ID from the trigger. This includes the product title, description (body_html), featured image, and all other product data needed for Pinterest. No configuration is needed - the step runs automatically and formats the data for the Pinterest pin creation. The retrieved product information gets processed and cleaned up before being sent to Pinterest.

App connector: Pinterest • Time to complete: 2 minutes

Why this matters: This step publishes your product to Pinterest with properly formatted content and images, turning your Shopify inventory into discoverable pins that can drive traffic and sales back to your store.

You'll configure which Pinterest board receives your new pins and provide your Pinterest Ad Account ID. The workflow automatically formats the pin using your product title, strips HTML formatting from the product description for clean text, and uses the product's featured image. You'll need to specify the Board ID (found in your Pinterest board URL) and your Pinterest Ad Account ID (available in Pinterest Business settings). The pin gets created with optimized formatting that includes your product details and a direct link back to your store.

Ready to start creating Pinterest pins when you add new products to your Shopify store

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Frequently asked questions

What happens if my product doesn't have a featured image?

The workflow will fail at the "Create Pin" step since Pinterest requires an image for every pin. Make sure all your Shopify products have at least one image before activating this workflow, or add a condition step to skip products without images.

Can I customize which product information appears in the Pinterest pin?

Absolutely. You can modify the pin title and description fields in the "Create Pin" step to include custom text, product prices, SKU numbers, or any other product data available from Shopify instead of using the default title and description format.

Make this template your own!

Customize this workflow even further:

Customize the pin description format

Modify the description field to include pricing, product features, or custom hashtags instead of just using the plain product description.

Create pins on multiple boards simultaneously

Add additional "Create Pin" steps to post the same product to different Pinterest boards, like seasonal collections or product category boards.

Add conditional logic for specific products

Insert filtering steps to only create pins for products above a certain price point, specific product types, or items with particular tags.

Schedule pin publishing for optimal times

Use delay steps to publish pins during peak Pinterest engagement hours rather than immediately when products are created.

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