How it works
Follow these 4 simple steps to start tracking your Shopify refunds in Google Analytics automatically
Refund Created
Refund Created
Retrieve Order
Retrieve Order
Calculate Total Refund Amount
Calculate Total Refund Amount
Refund
Refund
Make it your own
Customize this workflow even further:
Add Slack notifications for high-value refunds
Set up conditions to notify your team via Slack when refunds exceed a certain dollar amount, helping you quickly address potential product quality issues.
Sync refund data to Google Sheets for detailed reporting
Connect a Google Sheets action to log every refund with additional details like refund reason, processing time, and customer history for deeper analysis.
Trigger email surveys for refunded customers
Add an email step that automatically sends customer feedback surveys to understand why products were returned and improve your offerings.
Create custom refund categories with data transformation
Use MESA's transform features to categorize refunds by product type, price range, or return reason before sending to Google Analytics for more granular reporting.
Frequently asked questions
What happens if a refund includes multiple items from the same order?
Each refunded line item gets tracked separately in Google Analytics with its own quantity and amount, giving you item-level visibility into what products are being returned most frequently.
Can I track refunds for specific product variants separately?
Absolutely. The workflow sends individual line item details including variant IDs to Google Analytics, so you can analyze refund patterns down to specific sizes, colors, or product variations.
Will partial refunds show the correct amount in Google Analytics?
Yes, the Calculate Total Refund Amount step processes all refund transactions and sends the exact partial refund amount to Google Analytics, not the original order total.
What is a template?
MESA templates are fully pre-configured workflows built and vetted by Shopify Experts. Unlike competitor templates that provide basic scaffolds requiring extensive setup, MESA templates come with all data variables properly mapped, required fields configured, and steps ready to activate. You can turn them on immediately and start automating.
Can I customize a template?
Absolutely! While our templates work out-of-the-box, every step can be personalized to match your exact business requirements. Add conditional logic, integrate additional apps, or build more sophisticated workflows. MESA's templates provide a solid foundation that you can expand as needed.
Are templates free?
Yes! Our entire library of expert-built, production-ready templates is free to use. Unlike platforms that charge for premium templates or provide only basic scaffolds, MESA gives you access to hundreds of fully-configured, vetted workflows at no additional cost.
Ready to start tracking your Shopify refunds in Google Analytics automatically?
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