How it works

Follow these 4 simple steps to start receiving AI-generated product titles that appeal to your target audience

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Product Created
App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step monitors your Shopify store and kicks off the workflow whenever you create a new product, ensuring every new item gets an optimized title without manual intervention.

This trigger automatically detects when you add a new product to your Shopify store and captures all the product data including the description, which serves as the foundation for AI title generation. The system runs continuously in the background, so there's nothing to configure here - it simply waits for new products to appear in your store. Once a product is created, all its details get passed to the AI step for title generation.

Generate Product Title
App connector: AI • Time to complete: 2 minutes
Why this matters: This step analyzes your product description and creates a compelling, keyword-rich title that appeals to your specific target audience and follows ecommerce best practices.

The AI system receives your product description and uses it to craft an 8-12 word title that includes relevant keywords and speaks directly to your customers. You need to customize the "What is your target audience?" field by replacing the placeholder text with your specific audience (like "home decor enthusiasts" or "fitness buffs"). The AI prompt is pre-configured to act as an ecommerce merchandising specialist and will generate titles without quotation marks for clean formatting. The temperature is set to 1 for creative variation while maintaining professional quality.

Approve or Decline the AI Response
App connector: Approval • Time to complete: 1 minute
Why this matters: This quality control step lets you review the AI-generated title before it goes live, ensuring it meets your brand standards and accurately represents your product.

You'll receive an email notification with the proposed title whenever a new product triggers the workflow, giving you the chance to accept or reject the AI's suggestion. Configure the "Which email should we notify" field with your preferred email address to receive these approval requests. If you accept, the workflow continues to update your product; if you reject, the original title remains unchanged. You can remove this approval step entirely once you're confident in the AI's output quality.

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Update Product
App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This final step applies the approved AI-generated title to your Shopify product, completing the automation and making your optimized title visible to customers.

Once you approve the AI-generated title, this step automatically updates your Shopify product with the new title using Shopify's API. The system targets the specific product that triggered the workflow and only updates the title field, leaving all other product details unchanged. This happens instantly after approval, so your new optimized title becomes live immediately. No configuration is needed since the product ID and title content are automatically pulled from previous steps.

Make it your own

Customize this workflow even further:

Set custom AI instructions
Modify the AI prompt to include specific brand voice guidelines, required keywords, or formatting preferences like including product categories or materials in titles.
Add title validation rules
Connect a Filter step after AI generation to check title length, banned words, or required elements before sending for approval.
Create title variants for A/B testing
Use the Loop action to generate multiple title options from the same product description, then store them in a Google Sheets table for testing different approaches.
Trigger email campaigns for new products
Chain an email automation step after the product update to notify your marketing team or automatically add new products to upcoming newsletter campaigns.

Frequently asked questions

Can I use this workflow for existing products that need better titles?
Currently, this workflow only triggers when new products are created. To improve existing product titles, you'd need to duplicate products (which creates new ones) or manually trigger the AI step for specific products through MESA's workflow testing feature.
What happens if the AI generates a title that's too long for Shopify?
Shopify allows product titles up to 255 characters, so the AI's 8-12 word guideline stays well within limits. However, if you customize the prompt to create longer titles, they may get truncated in search results or mobile displays, even though Shopify will accept them.
Does this work with products that have no description?
The AI needs product description content to generate meaningful titles. If you create products without descriptions, the AI will either generate generic titles or the workflow may fail at the AI step. Always add at least a basic description before creating products for best results.
What is a template?
Templates are pre-made workflows by our team of experts. Instead of building a workflow from scratch, these have all the steps needed to complete the task.
Can I personalize a template?
Yes! Every step can be customized to meet your exact requirements. Additionally, you can even add more steps and make it more sophisticated.
Are templates free?
Yes! Our entire library containing hundreds of templates are free to use and customize to your exact needs.

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