Create or Update a Shopify Customer from New Typeform Submissions

When a form response is submitted in Typeform, this trigger activates the workflow and captures all the form answers. The workflow is configured to monitor a specific form using the form_id found in your Typeform dashboard under the form's Share settings or in the URL when editing your form. Form answers are accessed using unique field identifiers which correspond to specific questions in your form.

This step searches your Shopify customer database using the email address from the Typeform submission. The search is limited to 1 result for efficiency and returns {{shopify.0.id}} if a matching customer is found, or returns empty if no match exists. This customer ID value determines which path the workflow takes next—update or create.

This conditional path executes when {{shopify.0.id}} is not empty, meaning a matching customer was found in the search. The workflow evaluates this condition and proceeds to update the existing customer record with fresh information from the form submission. If this condition is true, the workflow updates rather than creates.

This step updates the existing Shopify customer record using {{shopify.0.id}} as the customer identifier. It updates the customer's email, first name, and last name values. The tags field is set to "Existing Wholesale"—you should customize this tag to match your business needs (e.g., "Returning Applicant" or "Existing Program Member"). Note: The field identifiers in this step must match the actual field IDs from your Typeform, which you can find by testing the trigger and examining the response data.

This conditional path executes when {{shopify.0.id}} is empty, meaning no matching customer was found in the search. The workflow evaluates this condition and proceeds to create a brand new customer record with the form submission data. If this condition is true, the workflow creates rather than updates.

This step creates a new Shopify customer record using data from the Typeform submission. It sets the customer's email, first name, and last name. The tags field is set to "New Wholesale"—customize this tag to match your business needs (e.g., "New Applicant" or "First-Time Submission"). Like the update step, the field identifiers must match your actual Typeform field IDs, which you can find by testing the trigger and examining the response structure.