How it works

Follow these 4 simple steps to start receiving AI-optimized titles for your new Etsy listings

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Active Listing Created
App connector: Etsy • Time to complete: 2 minutes
Why this matters: This trigger monitors your Etsy shop for newly created active listings and kicks off the title optimization process automatically whenever you add a new product.

The trigger connects to your specific Etsy shop and checks hourly for any listings you've published. You'll need to enter your Etsy shop ID, which you can find in your Etsy shop's URL (the number after "shop/"). When a new listing is detected, it captures the product description and other listing details to pass along to the AI title generator. The workflow only processes active listings, so draft listings won't trigger the automation.

Generate Product Title
App connector: AI • Time to complete: 1 minute
Why this matters: This AI step analyzes your product description and creates an optimized title that includes relevant keywords and appeals to your target audience, following Etsy's best practices for discoverability.

The AI prompt is configured to act as an eCommerce merchandising specialist and generate a concise 8-12 word title based on your listing description. You'll need to customize the target audience field (currently set to "[target audience, e.g. home decor enthusiasts, fitness buffs]") to match your specific customer base. The temperature is set to 1 for creative title variations, and the output excludes quotation marks for clean formatting. The AI considers your product description and creates titles that balance keyword optimization with customer appeal.

Approve or Decline the AI Response
App connector: Approval • Time to complete: 1 minute
Why this matters: This approval step gives you control over which AI-generated titles actually get applied to your listings, ensuring quality and brand consistency before any changes go live.

You'll receive an email notification showing the proposed title whenever a new listing triggers the workflow. The approval message displays the AI's suggested title, and you can either accept it to proceed with updating your Etsy listing or reject it to leave your original title unchanged. You'll need to specify which email address should receive these approval notifications. This step prevents unwanted changes and lets you maintain quality standards for your shop's presentation.

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Update Listing
App connector: Etsy • Time to complete: 0 minutes (Auto-configured)
Why this matters: This final action applies the approved AI-generated title directly to your Etsy listing, completing the optimization process without requiring you to manually edit each listing.

The step uses Etsy's API to update your listing's title field with the AI-generated content that you approved. It automatically references your shop ID and the specific listing ID from the original trigger, ensuring the right listing gets updated. The title change happens immediately once you approve it, and your listing will reflect the new optimized title on Etsy. No additional configuration is needed for this step as it inherits all the necessary information from previous steps.

Make it your own

Customize this workflow even further:

Set approval thresholds
Configure the approval step to automatically accept titles that meet certain criteria, like containing specific keywords or staying under character limits, while only requiring manual review for edge cases.
Add competitor analysis
Connect additional AI steps that research similar listings in your category and incorporate trending keywords or pricing insights into your title generation process.
Create title variations
Generate multiple title options for each listing and store them in a table, then A/B test different versions to see which drive more views and sales over time.
Sync with social media
Chain additional steps to automatically post your new listings with optimized titles to Instagram, Pinterest, or Facebook whenever you publish a new product.

Frequently asked questions

Can I customize the AI prompt to match my brand voice or product category?
Yes, you can edit the AI prompt in Step 2 to include specific instructions about your brand tone, required keywords, or category-specific language. For example, you might specify "include eco-friendly terminology" for sustainable products or "emphasize handmade quality" for artisan goods.
What happens if I reject an AI-generated title during the approval step?
When you reject a title, the workflow stops and your original listing title remains unchanged. The workflow won't retry or generate alternative titles automatically - you'd need to manually trigger it again or create a new listing to get a fresh AI suggestion.
Will this work with Etsy listings that have very short or minimal descriptions?
The AI title generator relies on your product description to create relevant titles, so listings with minimal descriptions may result in generic or less targeted titles. For best results, ensure your product descriptions include key features, materials, and use cases before activating this workflow.
What is a template?
MESA templates are fully pre-configured workflows built and vetted by Shopify Experts. Unlike competitor templates that provide basic scaffolds requiring extensive setup, MESA templates come with all data variables properly mapped, required fields configured, and steps ready to activate. You can turn them on immediately and start automating.
Can I customize a template?
Absolutely! While our templates work out-of-the-box, every step can be personalized to match your exact business requirements. Add conditional logic, integrate additional apps, or build more sophisticated workflows. MESA's templates provide a solid foundation that you can expand as needed.
Are templates free?
Yes! Our entire library of expert-built, production-ready templates is free to use. Unlike platforms that charge for premium templates or provide only basic scaffolds, MESA gives you access to hundreds of fully-configured, vetted workflows at no additional cost.

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