How it works

Follow these 2 simple steps to start sending order status updates to Segment for customer analytics

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Order Updated
App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This trigger detects when any order status changes in your Shopify store, capturing the exact moment when updates like shipping confirmations or delivery notifications occur.

This step automatically monitors your Shopify store for order changes and kicks off the workflow whenever an order's status gets updated. The trigger captures all order details including customer information, shipping addresses, order items, and timestamps. No configuration is needed since MESA connects directly to your Shopify store's order events. When an order status changes, this step passes all the order data to the next step for processing.

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Track
App connector: Segment • Time to complete: 2 minutes
Why this matters: This action sends structured order status data to Segment, enabling you to track customer behavior and order progression in your analytics platform.

This step formats the order data and sends it to Segment as a "Order Status Update" event. You'll need to configure your Segment Write Key in the connection settings, which you can find in your Segment workspace under Sources. The action automatically maps key order details like order ID, customer email, shipping information, and timestamps into Segment's required format. The customer's ID becomes the user identifier, while order details populate the event properties for analysis in your downstream analytics tools.

Make it your own

Customize this workflow even further:

Add conditional logic for specific order statuses
Filter the workflow to only trigger for certain order statuses like "shipped" or "delivered" using MESA's Filter step, preventing unnecessary data from cluttering your Segment events.
Enrich with product-level details
Use a Loop step to send individual product information for each order line item, giving you granular insights into which specific products are moving through different order stages.
Connect multiple analytics platforms
Add parallel actions to send the same order data to Google Analytics, Facebook Pixel, or Klaviyo simultaneously, creating a unified view across all your marketing and analytics tools.
Store order milestones in custom tables
Save key order status changes to MESA's Storage feature for internal reporting, creating your own order timeline database that complements your Segment data.

Frequently asked questions

What happens if an order gets updated multiple times quickly?
MESA processes each order update as a separate event, so rapid status changes (like processing → shipped → delivered) will create multiple Segment events. This gives you complete visibility into the customer journey timeline.
Can I customize which order fields get sent to Segment?
Yes, you can modify the Track action to include additional order properties like discount codes, fulfillment location, or custom order tags by editing the properties section in the workflow configuration.
Will this workflow send data for partially fulfilled orders?
Absolutely. Any order status change triggers the workflow, including partial fulfillments, refunds, or cancellations, so you'll have complete order lifecycle data in Segment for comprehensive customer analytics.
What is a template?
MESA templates are fully pre-configured workflows built and vetted by Shopify Experts. Unlike competitor templates that provide basic scaffolds requiring extensive setup, MESA templates come with all data variables properly mapped, required fields configured, and steps ready to activate. You can turn them on immediately and start automating.
Can I customize a template?
Absolutely! While our templates work out-of-the-box, every step can be personalized to match your exact business requirements. Add conditional logic, integrate additional apps, or build more sophisticated workflows. MESA's templates provide a solid foundation that you can expand as needed.
Are templates free?
Yes! Our entire library of expert-built, production-ready templates is free to use. Unlike platforms that charge for premium templates or provide only basic scaffolds, MESA gives you access to hundreds of fully-configured, vetted workflows at no additional cost.

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