Create Trello Cards When Shopify Draft Products Are Made

4 min setup
No coding required
Runs automatically

Never lose track of new product ideas again. This workflow monitors your Shopify store and creates a Trello card whenever you create a draft product. Your team stays organized and nothing falls through the cracks. Perfect for product managers juggling multiple launches, store owners planning seasonal collections, or marketing teams coordinating product campaigns.

Shopify logo icon
Product Created
Check If Product Status Is Draft
trello logo icon
Create Card For Shopify Draft Products

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How it works

3 steps to start creating Trello cards automatically whenever a draft product is added to your Shopify store

Shopify logo icon

Product Created

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This is the starting point of the workflow — without it, nothing runs. Every time a new product is created in your Shopify store, this trigger fires and sends the product's details (title, description, status, and ID) downstream to be evaluated.

This step monitors your Shopify store for any new product creation event. It captures all the relevant product data — including the product title, description, and publication status — and passes it to the next step for evaluation. No configuration is needed here; the trigger is ready to go as soon as the workflow is active. Keep in mind this fires for every new product regardless of status, which is why the next step acts as a gatekeeper.

Check If Product Status Is Draft

App connector: Filter • Time to complete: 0 minutes (Auto-configured)
Why this matters: Not every new product should generate a Trello card — this step makes sure only draft products make it through. If a product is created with an "active" or "archived" status, the workflow stops here so your Trello board stays clean and relevant.

This filter checks the status field of the newly created product and compares it against the value "draft." If the status matches, the workflow continues to the Trello step; if it doesn't, the workflow stops without taking any action. This step runs automatically using the product data passed in from the trigger — no configuration is required. It's the logic layer that keeps your Trello board focused on products that are still in development.

trello logo icon

Create Card For Shopify Draft Products

App connector: Trello • Time to complete: 2 minutes
Why this matters: This is where the actual Trello card gets made. It takes the product data that passed the filter and creates a formatted card on your chosen board and list, giving your team immediate visibility into new draft products without any manual entry.

This step connects to your Trello account and creates a new card using the product's title, ID, and description. You'll need to configure two fields: select your Trello board (the board where new cards should appear — for example, a "Product Pipeline" board) and select your Trello list (the specific column within that board — for example, "To Review" or "New Drafts"). The card name is automatically set to the product title and ID, and the card description is pulled from the product's Shopify description. Make sure your Trello account is connected in MESA before activating.

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Frequently asked questions

What happens if I create a product as "active" — will it still create a Trello card?

No. The filter step checks specifically for a "draft" status before allowing the workflow to continue. Products created as active or archived will stop at the filter and no Trello card will be created. If you want to capture active products too, you can remove or adjust the filter condition in the workflow.

Does the Trello card include images from the Shopify product?

No — Trello cards created by this workflow include the product title, ID, and text description only. Shopify product images are not passed to Trello in this workflow. If you need images on your cards, you could extend the workflow with a custom step to attach a media URL, or add the image manually after the card is created.

What if my Shopify product description uses rich text or HTML formatting?

The workflow automatically strips HTML tags from the product description before writing it to the Trello card, so your card description will display as clean, readable plain text rather than raw HTML markup.

Make this template your own!

Customize this workflow even further:

Add a label or due date to new cards
Extend the Trello card creation step to automatically assign a label (like "Needs Images" or "Pending Copy") or set a due date based on your product launch calendar, giving your team instant context on what each draft needs next
Notify your team in Slack when a draft is created
Chain a Slack message action after the Trello card step to ping a channel like #product-updates whenever a new draft hits the board — so your team knows to take action without checking Trello manually.
Filter by product type or vendor
Add a second filter condition before the Trello step to only create cards for specific product types or vendors. If you manage multiple brands or categories, this keeps each team's Trello board limited to the products they actually own.
Store draft product details in a table
Add a data table step to log each new draft product — including its title, ID, and creation date — so you have a running record of your product development pipeline separate from Trello.

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