Send Shopify App Uninstall Events to Airtable

3 min setup

No coding required

Runs automatically

Stay on top of user churn trends by automatically recording Shopify app uninstall activity in Airtable for organized tracking and team-wide visibility. This scheduled workflow regularly checks Shopify Partner activity for new uninstall events and adds them to an Airtable base for easy access.

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App Uninstalled

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Trusted by 1,000+ Shopify merchants — from solo operators to scaling brands.

How it works

2 steps to start tracking Shopify app uninstalls in an organized Airtable database

App connector: Shopify Partner • Time to complete: 2 minutes

Why this matters: This trigger monitors your Shopify Partner Dashboard to detect when merchants uninstall your app, capturing critical data like the shop domain, uninstall date, and reason that you need for retention analysis.

You'll need to provide your App ID from your Partner Dashboard to connect this trigger. MESA checks for new uninstalls every hour and automatically captures the shop's myShopify domain, the exact date and time of uninstall, the type of uninstallation, any description provided, and the merchant's stated reason for leaving. Once an uninstall is detected, all this data gets passed to the next step for organized storage in your Airtable base.

App connector: Airtable • Time to complete: 1 minute

Why this matters: This step creates a structured database record for each uninstall, transforming raw webhook data into organized rows that you can analyze, filter, and use to identify patterns in why merchants leave your app.

You'll select which Airtable base to use and give your new table a descriptive name like "App Uninstalls" or "Churn Tracking." The workflow automatically creates columns for Date, Shopify Domain, Type, Description, and Reason, though you can deselect any columns you don't need during setup. Each time the trigger fires, this step adds a new row with all the uninstall details, creating a searchable database of your app's churn data that updates in real-time.

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Frequently asked questions

Will this capture uninstalls from all my Shopify apps?

No, you need to set up a separate workflow for each app. The App ID field in the trigger is specific to one app, so if you have multiple apps in your Partner account, create individual workflows with their respective App IDs.

What if a merchant reinstalls the app after uninstalling?

This workflow only tracks uninstalls, not reinstalls. You'll get a new uninstall record each time, even from the same merchant. Consider creating a separate workflow to track app installations if you want to monitor reinstall patterns.

Can I track uninstalls that happened before I set up this workflow?

No, this workflow only captures uninstalls going forward from when you activate it. Using Time Travel, MESA can retrieve historical uninstall data from before the workflow was enabled.

Make this template your own!

Customize this workflow even further:

Add Slack notifications

Send instant alerts to your team channel when high-value merchants uninstall, including the shop name and stated reason so you can reach out quickly for feedback.

Connect to your CRM system

Automatically update customer records in HubSpot, Salesforce, or Pipedrive to mark accounts as churned and trigger win-back email sequences.

Set up retention analysis

Use MESA's Google Sheets integration to create monthly churn reports with calculated metrics like churn rate, common uninstall reasons, and shop size patterns.

Deploy AI for smart categorization

Let AI agents analyze uninstall reasons and automatically tag records with categories like "pricing concerns," "feature gaps," or "competitor switch" for better insights.

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