Publish Shopify Products When Trello Cards Move to Approved

7 min setup
No coding required
Runs automatically

This template works in tandem with "Create Trello Cards When Shopify Draft Products Are Made," which automatically creates a Trello card for every new Shopify draft product and stores the product ID directly on the card. When your creative team moves that card to your "Approved" list, MESA uses the stored product ID to find and publish the exact product in your Shopify store — making it live for customers to purchase instantly. No manual switching between apps and no missed approvals.

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Trello Card Updated
Check If Approved
Check If Product Status Is Draft
Shopify logo icon
Set product active

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How it works

6 steps to automatically publish Shopify products the moment their Trello card moves to your Approved list

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Trello Card Updated

App connector: Trello • Time to complete: 2 minutes
Why this matters: This is the starting point of the workflow. Without it, MESA has no way to know when a card has moved — nothing downstream runs until this trigger fires.

This step watches your Trello board for any card movement and kicks off the workflow every time a card's list changes. You'll need to select your Trello board from the dropdown — this should be the board where your product review process lives. MESA polls the board every 15 minutes, so publishing happens within that window of a card being moved. Every card move on this board will start the workflow, but later steps handle filtering so only the right ones result in a publish.

Retrieve Card

App connector: Trello • Time to complete: 0 minutes (Auto-configured)
Why this matters: The trigger only captures surface-level card data. This step fetches the full card details — including the card name where the Product ID is stored — which every downstream step depends on.

This step pulls the complete Trello card record using the card ID captured by the trigger. No configuration is needed here; it automatically uses the board and card from the trigger. The card name is particularly important: your card names must follow the format "Product ID: [ID]" for the workflow to correctly identify which Shopify product to publish. This data is passed forward and used in both the filter and the Shopify steps.

Retrieve List

App connector: Trello • Time to complete: 0 minutes (Auto-configured)
Why this matters: This step identifies which Trello list the card was just moved to. Without knowing the destination list name, the workflow can't determine whether the card was approved or moved somewhere else entirely.

This step fetches the full details of the list the card currently belongs to, using the list ID from the trigger data. No configuration is required — it runs automatically using the board and list values already captured. The list name it returns (e.g., "Approved") is what the next filter step evaluates. If your "Approved" list is named differently in Trello, you'll need to account for that in the following step.

Check If Approved

App connector: Filter • Time to complete: 1 minute
Why this matters: This filter is what prevents every card movement from triggering a publish. It stops the workflow dead if the destination list isn't "Approved," so cards moved to "In Review," "Rejected," or any other list are safely ignored.

This step compares the list name retrieved in Step 3 against the value "Approved" using an exact match. If the names match, execution continues; if they don't, the workflow stops. The comparison is case-sensitive and whitespace is automatically trimmed. If your Trello list is named anything other than exactly "Approved" — including "approved" or "Approved" — you'll need to update the b field in this step to match your list name exactly.

Check If Product Status Is Draft

App connector: Filter • Time to complete: 0 minutes (Auto-configured)
Why this matters: This filter prevents double-publishing. If a product is already active in Shopify, there's no reason to update it again — and skipping the unnecessary write keeps your workflow clean and avoids redundant API calls.

This step retrieves the product's current status from Shopify and checks whether it equals "draft". If the product is already "active" or "archived", the workflow stops here. The product is identified by parsing the Product ID out of the Trello card name from Step 2 — which is why the "Product ID: [ID]" naming format in Trello is required. No configuration is needed; this runs automatically based on data already in the workflow.

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Set product active

App connector: Shopify • Time to complete: 0 minutes (Auto-configured)
Why this matters: This is where the actual publishing happens. Every prior step exists to make sure this one only fires when it should — on the right card, in the right list, for a product that's still in draft.

This step updates the Shopify product's status from "draft" to "active", making it visible to customers in your store. The Product ID is parsed directly from the Trello card name, so no manual input is needed. Once this step completes, the product is live. If you want to set the product to a different status (such as keeping it in draft but scheduling it), you can update the status field in this step.

*Required: The following must be used with this workflow.

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Frequently asked questions

What format does the Trello card name need to follow for this to work?

The workflow parses the product ID directly from the card name, so it must include Product ID: followed by the Shopify product ID — for example, Summer Jacket Product ID: 8291034567. If the card name doesn't follow this format, the Retrieve Product step won't be able to identify the correct product and the workflow will fail.

What happens if the Trello card moves to "Approved" but the product was already active in Shopify?

The "Continue Only If Product Status Is Draft" filter catches this. If the product is already active, the workflow stops at Step 5 and no update is made. You won't see an error — the task simply won't proceed, which is the intended behavior.

How do I find the Shopify Product ID to use in my Trello card names?

In your Shopify admin, go to Products, open the product, and look at the URL in your browser — the number at the end is the Product ID (e.g., admin.shopify.com/store/your-store/products/8291034567). You can also export your product list from Shopify, which includes Product IDs as a column.

Make this template your own!

Customize this workflow even further:

Add a Slack notification when a product goes live
Connect a Slack step after "Set product active" to send a message to your team's channel the moment a product publishes — include the product name, ID, and a direct link to the Shopify admin so the right people know immediately.
Reject cards that don't match the naming format
Add a filter step early in the workflow that checks whether the card name contains Product ID: before proceeding. If it doesn't match, use a Trello "Add Comment" step to flag the card with a message explaining the required format.
Log every approval to a table for auditing
After the product goes active, pipe the card name, Product ID, timestamp, and approver details into a MESA table. This gives you a running record of every product that was approved through Trello, useful for team accountability and rollback scenarios.
Extend the review pipeline with more list stages
Duplicate this workflow and swap out the filter value in Step 4 to handle other list transitions — for example, auto-archiving products when a card moves to "Discontinued," or sending a review request email when a card moves to "Needs Changes."

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